The ultimate guidebook to brand advocacy.
— Porter Gale, former VP of Marketing, Virgin America


Rob Fuggetta is the world's leading Brand Advocate expert.

Rob Fuggetta (pronounced Few-jetta) is the author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John H. Wiley & Sons, Inc.), and Founder/CEO of Zuberance, the leading full-service Advocate marketing company.

Rob is a popular, passionate speaker who has delighted audiences at over 500 events, including Ad Tech, TedX, the Word of Mouth Marketing Summit, and at numerous AMA, PRSA, DMA, ANA, BMA, and MENG events. Rob teaches a two-day seminar on Advocate & Influencer marketing, sponsored by the national AMA. He also is a featured speaker at AMA's Spring and Fall marketing workshops. 

In addition to his book, Rob has published over 100 articles and posts about brand advocacy in Forbes, Fortune, Fast Company, iMedia, and dozens of other online publications. The Online Marketing Institute recently named Rob one of the Top 40 digital marketers in the US. 


Latest from @RobFuggetta


If Rob were a breakfast cereal he would be Rice Krispies - Snap, Crackle, POP! He delighted our crowd with his energy, passion and most importantly educational content. In Rob’s world, it comes down to one question - ‘How likely would you recommend Rob?’ I’d give him a 10 for extremely likely!
— Bill Flitter
Host, Content Marketing Strategies 2013, May 8-9, Claremont Hotel, Berkeley, CA