Rob is founder/CEO of Zuberance, the leading Advocate marketing company, and author of the ground-breaking book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." (Published by John H. Wiley & Sons, Inc.)
Fuggetta was formerly CMO at Genuity, a Verizon spin-out. He also was a partner at Regis McKenna, Inc., the legendary high tech market communications firm in Palo Alto, CA, where he co-led the global Apple account.
Rob has spread the gospel of brand advocacy at Ad Tech, TedX, the Word of Mouth Marketing Summit, the Online Marketing Summit, plus at numerous events sponsored the AMA, BMA, PRSA, DMA, the Marketing Executives Networking Group (MENG), and others. In addition to his book, Rob has published articles about brand advocacy in AdAge, Forbes, iMedia, and elsewhere. The Online Marketing Summit has named Rob one of the Top 40 Digital Marketers in the US.